Watching videos makes up half the time people spend on Facebook. If not, there are other reasons why Facebook Reels could be worthwhile for your company.Ĭonsider how much of your target audience is active on Facebook. WHY HAS META INTRODUCED REELS TO FACEBOOK?įirst, is your business already creating short-form vertical video content for platforms like Tik Tok, Instagram or YouTube Shorts? If so, you can repost that same content to Facebook Reels to reach more people. Through this program, eligible creators will earn up to $35k per month (based on the views of their qualifying reels.) They will also have an opportunity to earn money through the Reels Play bonus program. Reels creators will be able to earn a portion of the revenue from these ads.
Sticker ads: static image ads that creators can place anywhere within their Reel. Banner ads: semi-transparent overlay ads that appear at the bottom of a Reel. Then in the coming months, full-screen immersive ads are likely to start appearing between Reels. Currently, this involves non-interruptive ads in 2 formats: banner ads and sticker ads. Meta has said these tests will likely extend to additional countries by mid-March. Adjust speed to speed up or slow down part of your video or audioĪlongside the launch, Meta announced that they are currently testing Facebook Reels Overlay Ads in North America. Trim video clip(s) to the desired length. Add audio from Facebook’s music library, or your own original audio. Set timer/countdown for recording hands-free. Use real-time or pre-recorded video clips (or a combination). Video Resolution: minimum 1080p, 4k if available. Length: minimum 3 seconds, maximum 60 seconds. It differs from Facebook’s other video options, primarily in that Reels have to be vertical and last under 60 seconds long.īelow you can find the current Reels requirements and features available to users. Meta (who owns both Facebook and Instagram) launched the feature to IOS and Android users globally on 22nd February 2022. Read on to learn about the background, features, requirements, best practices and more for Facebook Reels.įacebook Reels essentially brings the same short-form video experiences and tools from Instagram’s ‘Reels’ feature to Facebook users. 
In this guide, I will cover everything that brands and marketers need to know about Facebook Reels. So what is Facebook Reels, why has Meta launched it now, and how (& why) should businesses start using this new feature? With social platforms constantly coming out with new features, we understand it can be difficult for businesses and marketers to keep up. It came after Facebook Reels first launched in the US in September 2021. Last week, Meta launched Facebook’s short-form video platform, Facebook Reels, in 150 countries. Another month, another new platform for companies to learn.
0 kommentar(er)
